
This series of 6 films follows the well-known model and blogger, Chun Xiao as she struggles her way through a tough Nusoul dance training class. Through her blog readers followed her story of exhaustion, challenge and transformation.
via. Wieden and Kennedy China
video via. Here
via. Wieden and Kennedy China(Shanghai) or via. Wieden and Kennedy Use sports Campaign
Kids in Greater China are doing less and less sports because they don’t see any value in it. “Use Sports” is a fresh perspective on sports and an honest, direct message about why sports matter. We’re saying that through sports, everyone has something to gain. Kids can use them for selfish or unselfish reasons. They can use them to get famous, to prove their dad wrong, to get a girl, or to live forever. We want kids to understand that sports has numerous benefits and a lot to offer.